BrightCloud Group Announce a New Major Partnership with RAC

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New Partnership with RAC

BrightCloud Group are proud to announce a new client partnership with the RAC. The RAC provides complete peace of mind to more than 12.7m UK personal and business members, whatever their driving needs – from breakdown assistance to insurance and a range of other essential motoring services. Having chosen to invest in the Cisco, Webex Contact Centre Enterprise platform, the RAC chose BrightCloud Group to design, implement and work in partnership to help shape and realise their vision for the future of Customer Engagement.

The RAC & BrightCloud Group are working together to ensure the uninterrupted delivery of essential services during the migration phase, delivering a multi-phase digital transformation programme to orchestrate data, process, and communication channels. The teams have identified operational efficiencies which have already been implemented following rapid development and testing, even before the migration is underway.

John Thompson, ​Director of IT at RAC, commented: “Bright Cloud Group in partnership with Cisco offered up a compelling solution that allows the RAC to keep operational disruption to a minimum whilst upgrading and ‘evergreening’ our Contact Centre services. Meanwhile, through utilising the Webex Connect platform in parallel, we are already beginning to drive aspects of Digital Transformation into our Roadside Operations creating better communication outcomes for our Patrols and Members alike.”

Gregor Campbell of BrightCloud Group commented, “This partnership is built on trust and experience. We are working with the RAC alongside their investment programme to deliver sustainable growth. This programme will also concurrently support the RAC Digital team with the delivery of technology to support the safe and efficient delivery of front-line services and enhance customer self-service technology whilst also reducing the cost to serve.

We’re thrilled to support the RAC on their Digital Transformation journey. Using our extensive contact centre and Cisco Webex experience, the BrightCloud Group team will create a tailored transformation programme that supports RAC’s vision to provide world-class customer experiences.