The deal, being jointly led by both of the originating BrightCloud co-founders, Alex Morrison and Hesam Yavari, has been in the works since late 2015 and results in the separation of the core founding business elements as each of them takes full control of the new business entities.
Consequently, the MBO sees the ‘BrightCloud Contact Centre Professional Services’ and ‘CC Box Productivity Suite’ come under the umbrella company BrightCloud Group (BCG), led by Alex Morrison, and a new business entity focused specifically on the ‘Customer Experience Testing and Monitoring’ (Cyclone Global) to be led by Hesam Yavari.
Hesam Yavari said, ‘This is a fantastic milestone, the business has come such a long way in the past 7 years, seeing, meeting, and often exceeding our own expectations. The MBO has been on the cards for some time now, but the time is right to separate the businesses in order to create the flexibility needed for us to meet the needs and demands of our partners and end-customers.’
Alex Morrison added, “It’s a very exciting time for the BrightCloud Group and for the telecoms industry. We will continue to provide our partners and clients with the best mix of products, knowledge and professional services that are possible with the solid foundation, unified direction and focus now afforded to us by this MBO.”
BrightCloud will continue to use Cyclone as the technology behind its own Customer eXperience Testing (CXT) and monitoring service, which coupled with our wealth of Contact Centre and Customer Experience knowledge will ensure we continue to offer the 360-degree service level that our channel partners and customers expect.
Mark Adams, BCG Sales & Marketing Director commented, ‘From BCG’s perspective, we want to thank Hesam [Yavari] for his achievements over the past years. As one of the original co-founders he shared a dream and help turn that dream into what we have now and we wish him all the best for his future and the continued special partnership between the two new business entities.’
Both new business entities are keen to maximise on the opportunities now afforded to them with this deal.
The BrightCloud Group’s executive management team are keen to commence the implementation of its 5-year business strategy and fulfil its expansion ambitions, which will see the company add further products and services to its portfolio to continue to add to the one stop shop BrightCloud had already begun to develop for servicing the entire Cisco ecosystem. Also, a number of executive-level appointments related to the MBO will be announced in the near future as they occur.
Cyclone Global has aspiring plans to continue to develop their unique testing platform into an Omni-channel proposition expanding into Americas and APAC. Cyclone will allow customers rapidly innovate in the customer experience lifecycle so that they achieve better outcomes while reducing project costs and mitigating the risk of change. Cyclone’s channel partner program and appointment of a new strategical leadership team will be essential in achieving the companies’ aspirations.
Cyclone enables End to End Automated Customer Experience Testing & Monitoring for your Contact Centre and Omni-Channel Platform. Cyclone accelerates the delivery of flawless customer experiences for voice and digital channel at scale while reducing the risk of defects for some of the best-known brands in the market.