Case Study: Arnold Clark Drives Superlative CX
Europe’s largest independently-owned automobile company, Arnold Clark runs 24 new car franchises from over 200 retail outlets across the UK. The group has diversified from car sales to a multidisciplinary organisation and sells more than 300,000 cars a year.
A variety of expired telephony solutions from multiple vendors caused reliability and management problems for Arnold Clark. Without a rational vendor model, the company wasn’t able to leverage its size and influence. In order to maintain leadership amongst their competitors, Arnold Clark needed a scalable and dependable omnichannel platform. They selected Cisco for its contact centre technology along with BrightCloud Group as a delivery partner. BrightCloud Group also introduced its unique CCBox contact centre management solution into the customer experience (CX) equation.
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